Networks to Make Money for Your App

The app market is big business. In fact, in 2016, over $101 billion was spent globally on mobile internet ads, a five-fold increase over the 2012 numbers. And while that kind of growth is unsustainable over the long term, spending will continue to rise as traditional advertising models are replaced by in-app ads.

Networks to Make Money for Your App

Now, if you have an app, it’s only natural you’d want a piece of that ever-growing pie. But where do you even start? And what exactly is in-app advertising anyway?

How In-App Advertising Works

Chances are, you already know some of this simply by being an app user. Any time you download an app, free or paid, you will come across in-app advertising. It is far more prolific in the free apps as they entice you in with a complementary product, and then make revenue from ads served to you through the ad.

In-app ads are usually driven by one of the common forms of online revenue (CPM, CPC), and cost nothing to you. Simply choose the ads that fit best with your particular app, customize them as you see fit, and then sit back and collect the revenue. Depending on how popular your app is, you can make many thousands of dollars every month using in-app ads.

Now you know a little of the basics of in-app advertising, and what kind of advertising you want to serve, you need the help of an advertising network. There are hundreds available, some offering better rates of return than others.

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